How We Made Laura Geller’s Shopping Experience Feel Personal
Through tailored landing pages and on-site experiments, we brought a more human, guided experience to key parts of their funnel — helping shoppers feel understood and confident buying.
We partnered with Laura Geller’s team to transform their shopping experience into something deeply personal, building pages that felt like a beauty advisor, not a catalog.
The Goal:
Helping Shoppers Find Their Perfect Fit
We set out to design experiences that guided shoppers to what truly worked for them. Instead of leaving users to scroll through dozens of options, we created clear, intentional paths that simplified choice, built trust, and made beauty feel approachable again.
Evolution:
A Quiz-Led Path to Personalization
We made quizzes the heart of the shopping experience — not just another pop-up. By guiding users toward interactive tools that helped them find their shade, routine, or concern-based solution, we turned passive visitors into active participants. The result: higher engagement, better product fit, and more confident conversions.
Helping Shoppers See the “Why” Behind the Bundles
Rather than just listing product sets, we designed landing pages that explained why these items belonged together — solving real needs and building complete routines. By giving purpose to every bundle, we created a more guided, confidence-driven buying experience that naturally increased cart size.
Telling the Story Behind the Brand
The About page became a space to honor Laura Geller’s legacy — from her pioneering role in creating the first primers to her decades of shaping modern beauty. It gave shoppers a deeper connection to the brand’s roots and the woman who started it all.
