How we Increased Reggie’s Paid Ads Funnel Conversion Rate by 203%

We helped Reggie transform their funnel into a high-performing subscription engine, optimizing landing pages, strengthening subscription adoption, and improving upsell efficiency.

"I worked with Bottomless for over a year, in which they helped tremendously with our paid acquisition funnel. The landing pages that they created significantly improved our ability to acquire new customers”

Caroline Wang, Chief Executive Officer at Reggie

Caroline Wang, Chief Executive Officer at Reggie

Caroline Wang, Chief Executive Officer at Reggie

Caroline Wang, Chief Executive Officer at Reggie

The Goal: Increase RPV Through Better AOV + Stronger Subscription Take Rate

By rebuilding the landers around education, we turned cold traffic into informed shoppers who were far more ready to buy. We layered in cross-sells that felt like natural extensions of the story instead of distractions. Those cross-sells doubled as subscription prompts, which increased CVR, AOV, and sub take rate simultaneously.

We made the product lineup intuitive, so users instantly knew where to go and what to buy. That clarity removed friction and cut down the “what’s the difference?” hesitation. As a result, people reached the right product faster — and converted at a higher rate.

Exploring Different Page Styles to Meet Shoppers Where They Are

Education-led advertorials, listicles, standard LPs, PDP-first flows — each format gave us a different way to speak to customers.  By testing all of them, we found the narratives that moved people, not just the ones that converted.