How We Helped the Ridge Team Build a Conversion Machine
A story of how Ridge Wallet and Bottomless Labs teamed up to make the site sleeker, smarter, and built for growth.
We teamed up with Ridge’s killer marketing team to turn their site into a conversion machine — redesigning and/or enhancing nearly every step of the funnel, from homepage to PDPs to landing pages
The Goal:
“How do we boost revenue per visitor?”
At the heart of our work with Ridge there was one simple aim: help customers get more out of every visit. That meant creating a shopping experience that wasn’t just easy to use, but designed to naturally encourage bigger baskets and stronger engagement.
Evolution:
From PDPs to Kits
We started by making the PDP easier to use — simplifying how shoppers explored colors, features, and added to cart. But the real breakthrough came when we evolved it into a kit-building experience.
Instead of just showing one wallet, the page highlighted the full Ridge ecosystem: wallets, accessories, and add-ons all in one view. This gave shoppers a natural way to build their setup without leaving the page. The result was a smoother flow, a more engaging shopping experience, and bigger baskets at checkout.
A Homepage Built for Discovery
On the homepage, our focus was on clarity and direction. For new visitors especially, the challenge was helping them quickly understand Ridge’s product lineup and find what mattered to them. We restructured the layout around categories and clear paths, making it easier for shoppers to explore wallets, accessories, and bundles without friction. The result was a homepage that welcomed new users and guided them into the funnel faster.
Launching into Travel
Ridge was known for wallets — the challenge was proving they could do travel too. We built pages that highlighted what made Ridge Travel different: sleek, durable, and designed to stand out from generic gear.
